• Pretoria East based

  Are you an enthusiastic & creative communicator with a flair for brand communications, copywriting, storytelling, influencer and social media marketing and marketing operations? Enjoy seeing your work come to life on digital platforms? 

Do you enjoy outdoor activities or have a keen eye for outdoor fashion? 

If so, we’d love to meet you!

We are looking for a marketing coordinator - who will be responsible for developing and implementing effective marketing strategies to promote our products, drive brand awareness and ultimately increase sales.

Our team is small and dynamic - you will work closely with owners to identify opportunities, analyse customer trends, and develop compelling tactics to ensure our brand identity is consistently elevated and applied across all touchpoints. 

What will you be responsible for?

• Develop and implement effective marketing strategies, with a strong focus on digital marketing, events, in-store marketing, influencer and partnerships.
• Keep up to date with industry trends. Constantly conduct market-, customer- and competitor research.
• Manage and oversee the development of visual content where needed.
• Develop and maintain in-store visual communication and design.
• Lead the company’s digital marketing:

~ Develop the social media strategy and ensure day-to-day posts on of all social media platforms and pages, including Facebook, Instagram, Tiktok, LinkedIn and whatever may arise. 

~ Oversee the design, update and maintenance of the website.

~ Design & send weekly e-mailers.

• Manage Brand Collaborations and partnerships

~ Design, develop and manage new brand collaborations.

~ Craft, refine and manage brand ambassador programs. 

~ Build & maintain strong relationships with influencers, ambassadors & media. 

• Identify, organise and represent the company at consumer retail shows & events 
• Assist owners with any admin or other tasks that may be required.

What you need:

Start as soon as possible

A degree in marketing and creative flair. 

A minimum of 3 years in marketing role.

A love for the outdoors and a good understanding of outdoor activities, a plus if you are involved in outdoor sports/activities.

Enthusiastic, entrepreneurial spirit – we are a small team – be ready to jump in wherever needed. 

Strategic thinker that can resolve challenges. Ability to work fast, take initiative, juggle multiple projects if needed.

Excellent verbal and written communication skills in English a must. Ability to communicate in the relevant tone that matches the brand. 

Well-spoken, well-groomed and confident to engage and represent the company with customers, suppliers and any other stakeholders.

Skilled in Adobe (PS,  ID, LR, AI, etc), Canva, or similar. Photography skills a bonus. Proficient in MS Office and all the basics.

Knowledge of all Meta platforms, advertising and all scheduling tools. Ability to create compelling advertisements on these platforms. 

Competent and genuinely interested social media user, proficient in FB, IG, Tiktok, Pinterest and Linkedin.

Self-motivated, ability to work independently or in a group. 

Own vehicle

Email your CV to info@craghoppers.co.za